Apple's response to this whole NFC/CurrentC thing
Apple, to Business Insider
The feedback we are getting from customers and retailers about Apple Pay is overwhelmingly positive and enthusiastic. We are working to get as many merchants as possible to support this convenient, secure and private payment option for consumers. Many retailers have already seen the benefits and are delighting their customers at over 220,000 locations.
These guys are assholes and this won't amount to anything.